Multichannel Campaign for Zihuatanejo, or Zihua as it’s affectionately called, is a Pacific paradise of beautiful beaches, friendly people and an easygoing lifestyle. Until, the 1970s it was a sleepy fishing village, but with the construction of Ixtapa next door, Zihua’s tourism industry practically boomed. The goal for the campaign is to create a brand that represents the concept of day and night life of the city. The design included a total makeover of the logo, website, and other touch-points to create a cohesive campaign. The typeface and color represent a friendly, charming, and historic city.